Allocacoc a different standard.

Eventually we want to get at least one of our products into every household worldwide, from the richest household in NYC to the most remote one in Malawi.
This is a very ambitious vision, which influences everything we do, from design up to production and sales. Our new innovative products in India remains fresh by continuously re-thinking.

Vision & Mission


Bring creative design products to
consumers worldwide.

Our mission is to improve the design of
existing products, provide new user
experiences and bring affordable
products to every household worldwide.

Discovery and Experience


Our products are multi-functional and ensure sales continuity. Our innovative
approach ensures that our product range remains fresh by continuously re-thinking
the functionality of our current products and addressing your individual consumers’ needs.

With only a nice shape we will not be able to create a change.This is why functionality is important: a product should offer a solution to a problem that current products on the market do not address.

We pay close attention to the cost: it needs to be affordable for the end user to buy the product. Only when these two criteria are met will it be worthwhile for the end user to adapt the different standard.

Our products should also be widely available: from the largest hypermarket to the smallest neighborhood convenience store. This means that we need a well defined distribution model, with a clear role and value for every link in the distribution chain.

Our company culture
Openness, Respect and Equality

Eventually we want to get at least one of our products into every household worldwide, from the richest household in NYC to the most remote one in Malawi.
A different standard does not stop at just our products. But It also bleeds into everything we do.

Flexibility and openness are reigning themes at our offices. We have several offices worldwide, spanning multiple continents. We have adopted the open workspace concept at each of our office, so as this promotes easy communication and collaboration among the employees. Our offices are very open, with no separate “director’s office”: everyone sits at the same table. Take our Shanghai office for example: this is designed as a bar. There is no such thing as assigned seating, everyone is free to sit wherever they want, because its improving internal communication.

However employees that do seek privacy are given options to do so. There is no strict hierarchy, everyone is encouraged to bring up new ideas, which are often also implemented. Managers are not there to control but rather to encourage teamwork, independent thinking and innovation. This results in a very dedicated team. We often do not refer to Allocacoc as a company, but rather as a family.

Carefully Selected Partners

Our sales partners are companies that we have assessed and approved to meet a guaranteed level of service for our clients. We have close working relationships with these companies and provide tailor-made sales solutions for their markets.

Added Value

How do you differentiate yourself on the market? We are on the constant lookout to enhance the customer experience together with our sales partners. We offer the option to customise our products, like for example business gifts in a dedicated packaging. By working closely with our partners we aim to deliver our products with a personal touch, making them more desirable for both our partner and the end consumer.

Long-term Business Partnerships

We are proud to have established many partnerships with importers, distributors and (r)etailers worldwide. We value these partnerships with a good collaboration and communication, as we always aim for long-term business relationships.

Our company history

Allocacoc was founded by Yixia Jiang and Arthur Limpens, two industrial design engineers from the Delft University of Technology in the Netherlands.

Since its inception, Allocacoc focuses on setting a different standard. Such a standard is not limited to a country’s borders, so we had a strong international focus already from the beginning. In fact, our first order did not even come from the Netherlands, but from Germany.


Allocacoc was established in Delft, the Netherlands, aiming to set “a different standard.”


Production facilities set up in Suzhou, China.


Allocacoc office established in California, USA.


Allocacoc office established in Shanghai, China. To adapt to the local market, a Chinese name of the brand was adopted: 阿乐乐可。
In the same year, the PowerCube received the RedDot Design Award.
The PowerBar was rewarded with the GIO Design Award in the Netherlands.


Product development center established in Shenzhen, China.
Allocacoc office established in Tokyo, Japan.
PowerCube Remote rewarded with the 2015 CITE Innovation Design Award and Computex Design and Innovation Award.


Incorporated in India with Kapalin Marketing Pvt Ltd
For Pan India Distribution

Our Awards

Our vision helps us to create innovative solutions with value to current daily problems
and to achieve recognition on multiple platforms.

Red Dot Design award

IF award

CEDIA Winner award

MKB Innovation award

CITE award

Moscow Gift award

Computex d&i award

Shell Livewire award

GIO award

Energy award

Innovation award

A’Design award

Red Star Design award

Good Design award